We use data to create smart marketing solutions
We help companies to increase their customer lifetime value (CLV) by delivering timely and highly personalised marketing messages to their customers and subscribers.
At the centre of our approach is email (we were an email marketing agency in a former life). Email isn’t just a tool your customers use on a daily basis; it’s also the highest performing digital channel in terms of ROI. But inboxes are getting more and more crowded, and customers only have time for emails that are relevant to them. This is where lifecycle marketing becomes hugely important.
So what is lifecycle marketing exactly? To us, it’s about treating each customer as an individual, not as another number in your database. For example, instead of blasting a 20% off email marketing campaign to your entire database, our approach would be to set up an automated 20% discount code email that only goes to customers who have been inactive for a certain period of time, e.g. 3 months. This way you’re not giving up margin for customers who would have purchased regardless.
Our in-house team consists of marketing strategists, graphic designers, web developers, and copywriters, giving us the full range of skills for end-to-end lifecycle marketing. To find out how Andzen can help your business grow, please get in touch with us, or feel free to drop into our Brisbane office.
