What is the General Data Protection Regulation (GDPR)?
If you have clients in the EU, it’s likely you’ve heard of the GDPR. With the excess of information, the fear campaigns, and the threats of hefty fines, understanding what it actually means for you and your business might seem daunting. Fortunately, Vision6 have you covered. We’ve put this handy article together to help you understand GDPR and how Vision6 will help your business to be compliant.
The protection of personal data is more important than ever as businesses have greater access to potentially sensitive information on individuals. The data that businesses can now collect is not limited to name, gender, and contact information, but could include IP addresses and geographical information as well as biometric and genetic data.
In 2016, the European Union (EU) released the GDPR, with an implementation date of 25 May, 2018, to protect residents living in the EU, including permanent residents, visitors and expats.
Does the GDPR apply to your business?
It is important to understand that the GDPR does not exclusively apply to businesses located in the EU, but businesses that handle the data of EU residents.
This means, regardless of your business location, the GDPR applies:
- If you promote goods or services to an EU citizen
- If your company controls, processes or monitors personal data relating to an EU citizen
How will Vision6 help you be compliant?
We have been reviewing and updating our own processes at Vision6 to make sure our product is 100% GDPR-ready before 25 May, 2018.
More specifically Vision6 will help you with the following compliance tasks:
- Data collection process updates and how to prove explicit consent
- How to gain consent for subscribers who are under 16
- Secure data storage and who has access to it
- Ability to completely delete a subscriber’s personal information if requested
For other areas of compliance not supported in product, Vision6 will publish more information in the coming months. For a more detailed explanation of the GDPR, please visit the official website here.
If you have any questions at all, please reach out to our Customer Success team who are ready to assist.
